Bundles are one of the simplest ways to get more of your products into the inboxes of your customers, all whilst giving your customers the extra value they want.
They usually contain multiple products that appeal to certain audiences, cover a specific area of interest or specialty, or offer an enticing variety of content. But, what else makes them so effective?
With digital products, creating bundles doesn’t usually require any additional cost – or much time, either! And the cost to create some digital products can be so low (excluding time spent) that the impact of selling bundles is often significant. Customers get more for their money (something that has been proven to be more effective than savings alone), for little to no increase in cost to you; compound this with increased sales and you can see serious gains in overall revenue, average revenue per sale, customer loyalty, and brand awareness.
Whether your bundles are large or small, contain several products or many, are cohesively homogeneous, or offer a wide variety of content and media formats, there are all kinds of ways to combine, complement, and repurpose products to make attractive bundles that customers will love. All it takes is a little creativity!
With this in mind, we’ve put together some food for thought to help you get the most out of your digital products – and get those bundles happening!